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Bill Priddy (right), COO of Furrow Automotive Group, welcomed Jeff Bender, who started work as the General Manager of Mercedes-Benz of Knoxville. Bender replaces Priddy, who was promoted to COO.

Bender comes to Knoxville from Mercedes-Benz of Orange Park in Jacksonville, Fla., where he was General Manager.

For more information about Furrow Automotive Group, visit For more information about Mercedes-Benz of Knoxville, visit