March 31, 2017

Just Because You’re Doing It Doesn’t Mean Anyone Cares

We hear it all the time. “If only we could get some media attention our event/program would be more successful.” Problem is, this “hypodermic needle model” […]
January 14, 2017

HOW TO RESPOND TO POSITIVE REVIEWS ONLINE, AND WHY YOU SHOULD

Every time a review is posted online, there’s basically two initial reactions: the self-congratulatory high-five for a good review, or the seething sense of believe that […]
December 21, 2016

Millennial with a mobile phone doesn’t necessarily equate to social media marketer

You’ve worked for years on your brand. You’ve carefully crafted a look and feel for your company. You have that elevator speech down to an actual […]